Psychology of Blacks Non-Support
The power dyad; One to embody power, the other to crave it.”
When a topic is a popular discourse, it means it is REAL in some shape or form. If there is a conversation about why Jews control media, the fact that it is a powerful, recurring discussion does lend some credence to it being rooted in facts. There is no such discussion around Native Americans, is there? We use black in this article as it relates to our evaluation of what we call a black culture. We originally tried to make this article simple, but unfortunately, there is a choice between doing justice to a topic and doing a gloss.1
The truth is not the shortest distance bewteen two facts
Glossing toics is entertainment, and useless. If you do not want to read it all, let me give you the conclusion so you can run off— We are our own greatest enemy, and non-support is the most single destructive thing holding us back. While poor business habits contribute, they are not the main reasons why non-support is a crisis in our global community. But what about the lack of unity, you ask? You cannot have a discussion about unity that is divorced from support. You cannot speak of culture, divorced from support; you cannot discuss community and empowerment without support. So I repeat with no room for confusion; non-support is the greatest psychological flaw of African people. So there is no conversation about anything that can skip this crisis.

The only mystery is why does a guy who barely understand Pan-Africanism deeply know to go and save up his coppers to support, and an academic lecturing in Pan-Africanism who can answer every question on Pan-Africanism does not!
BUT BLACKS DO SUPPORT

If an argument is to hold, it must hold 360 degrees in all circumstances. Because “blacks” do support certain products. So, clearly, it is something more than support. So anyone discussing this must explain all the caveats. Blacks spend billions of dollars a year, but what do they spend their money on? In America alone, “black spending” is greater than that of many African countries’ GDP combined. So that throws out the “we dont have money excuses”. And we will examine why other excuses are a nonsense. So we are only discussing choice! According to many, money is retained in black communities for the shortest period of time, with Jews retaining it the longest.









So you may have seen a pattern in what is supported and what is not supported. So when we explain the pathology it must explain this pattern. If the problem is TRUST! Then you can see already that it is not the case. Umar raised a lot of money, and nothing about him could be trusted, and still, people donated until very recently. If it is about quality, there is nothing quality about putting the dead hair of an Indian or Brazilian woman on your head. Looking like damn fools in the process. A race so full of self-hatred the have to wear the hair of another race.

If it were about price, then how do the poorest of the poor in South Africa and America afford all those designer brand names for themselves and their kids? Come Black Friday, the poorest areas in South Africa bring in the most money for White businesses (see our study on this data showing that business rent in a black area is sometimes twice that of a white area due to black spending).

This is how you treat a problem: you ask critical questions. After this, can you see a pattern now? The problem is not only support but also choice. And what cultural factors govern these choices?
WHITE CARGO: CULTURAL CAPITAL
The term cargo comes from Jared Diamond’s bestseller Guns, Germs, and Steel. Cargo is the material culture of a group, or associated with a group. White Cargo is code for White capitalist products, which add value to why Europeans are respected all over the world, and the envy of the world. In Pierre Bourdieu concept, cultural capital is defined as:
That which comprises the social assets of a person (education, intellect, style of speech, style of dress, social capital, etc.) that promote social mobility in a stratified society.

This is a very technical thing to discuss, but it is necessary because there is cultural capital, but then there is black perception of white cultural capital. So aping European culture does not mean a complete aping. If we actually did that, we would build more libraries and less shabeens. We would have more scientists than rappers. So Black interpretation of European cultural capital is a perception, not necessarily real. It is further complicated that “black” is not a monolith. There is an intersection of class and culture, which means middle-class African Americans are reading European cultural capital differently. Middle-class and upper-class African Americans are more likely to directly reflect the same values as European cultural capital to signal “betterment” and being “cultured”. They will probably value jazz, but because it signals social mobility even within White spaces. And while we think the lower ghetto class is the opposite, they are not. They are still basing their valuation on what they perceive as success, within the identical Eurocentric cultural capital standard.
SPACES
To go forward, we need to examine the concept of a space. There are white spaces (perceived differently by different economic and cultural demographics). Space one is what represents the best of European civilization and the cultural capital that comes out of that. The other is what whites expect of blacks through the lens of the bigotry of low self-expectations. The ghetto is expected. (Steve Martin, UK) And like a rebellious child, loud and ghetto is a space of white expectation for blacks. Hence, Jasmine Crockett’s performance. She is not only acting up for ghetto black respect, but she is performing to meet white expectations. In our article on Ghetto, we explain this. For most of us who cannot beat whites in anything of value, we celebrate the negative image they have of us. Trying to clean up the N-word, which makes us feel some sort of power. But the N-word is actually not cleaned up. We have just accepted it and asked the world to respect us as niggers. Like an obesse woman asking Vogue to call her beautiful.

TOKENISM

The photo above is cognitive dissonance; it is a paradox. One part is claiming to celebrate skin blackness, so much so that the women are dressed in black, and the photographer underexposed the photo on purpose to draw attention to their blackness. If that is not racist exploitation, then I do not know what is. But this “black pride” is juxtaposed with them all wearing wigs and wearing European clothes. So what is the statement? Blackness attempting whiteness for validity. And that image sums up a mental disease in black culture.
Our greatest destiny is to be white, or a black version of white, whites find acceptable or expected. (living up to white fantasy of black culture).

QUALIFICATION TO SPEAK
Unless you have an understanding of this trend and its history, it would be best to stay out of this conversation. Before rewriting this article, I looked on YouTube and found Ghetto Scholars having a stab at it. What do they know of business when they have never run one? Just ask them, what business do they run? What do they know of culture when they have no background in anthropology? So how can you comment on space if you dont understand gravity and dark matter? If you dont understand economics and have not studied any reports on buying trends why are you speaking? That is like speaking of the sea without understanding water.
Jews dont have lectures on how to support Jews, they just do it. The people speaking at a fisherman conference are fishermen, not DJs and academics. But we have a PhD who never run a business, leading a Garvey conference. We have a room full of employed university staff discussing living African culture and economics. We have a reggae artist speaking for Garveism. To discuss the legacy of Malcolm X, we get a poet.

In South Africa, the woman in charge of economics, trade, and development was a former baby school teacher! At the AU, the head of the Diaspora division is a guy and his brother, who never heard of Kwanzaa, the only Pan-African holiday. Halaqah was invited to a massive conference on digital media. When they spoke no one at the conference had a clue about media and what to do with it. Not one media professional was there. But this is how Africans operate. No wonder we can’t solve problems. Not one media expert was there that understand even what Php or database meant! Not one person understood them when they said digital archive creation.
So today we get politicians with a PhD in corruption, and scholars wearing Chinese Dashikis talking about Africa econmics.

A lot of J asses throw their opinions and Obi-Wan Kanobi’s feelings at economic trends they can’t read. Why a decline? But the decline is matched only by a sharp increase in rejection of the values outlined in Kwanzaa. There is nothing that pains a Hotep more than watching a brother or sister run a successful business. Go to the comments and see for yourself. I posted a link to Ocacia and the Hoteps LOL! A white guy went and purchased.

BUT WHY?
The question is WHY! Some say it is because of the lack of quality African-owned businesses and where to find them. Sure, but that is circular because how can those exist if the first problem exists? Some cite a lack of quality, which is also circular, because how can you get to quality without support? Think of the first Japanese radios, think Japan today! They didn’t start in excellence.
CULTURAL TREND
I was on the BLACK LIVES MATTER PAGE, and there is very little on Black owned business, even during COVID-19, when most never recovered. Come Kwanzaa, Ujamma is just word decoration. Not a MF thought it applied to them while dancing and eating food. That is a cultural problem. That is a black Negro mindset issue! Nothing else. When it came to celebrating Garvey, in Burkina Faso, it was all food and chatting about how great Garvey was. Where is the business? No time for that, we have some reggae after the academics from White universities spoke about every topic apart from economics.

But there is a way to examine the root cause of this problem. And it is not new, but I think it is beyond the point of repair. I can show you stats from 5 businesses to show you that it is only getting worse. As we become separated (by choice and by design) from Nia and our identity, we become envious of white spaces.

WHITE SPACES ADD VALUE
And to feel included in those white spaces, we associate spending time there as being “part of”. Do not worry about the other excuses. The closer an African business is to anything looking like liberation, the less likely it is to be supported. Hell, if it were not for Whites and Asians, we would have no jazz today to discuss. Thanks, Ken Burns. Go to an African concert, I can name 4 top African musicians who WhatsApp me every month— top musicians. And their entire support base is Whites in Europe and America, with spots of Africans who might tag along.
But Jesus was quoted as saying, “They know not what they do.”
It is so late for us that I honestly do not think recovery is possible. Do you think you can start at zero and run an independent film company? You need 15 years of experience. Where will you get that when all of those OG are gone? When AHS is gone, who can come in 2 years from zero and write on topics that took 26 years to grasp?
Its a cultural issue and can only be understood by understanding our culture. Where a Pan-Africanist would rather hire a WHITE man to do their website than their fellow Pan-Africanist, just after giving a lecture on how important KMT was. Do you know why? Because we dont actually believe our own stuff in the real world. Remember Amos Wilson’s remarks on our private world vs the real cold world.
EXCUSES DONT ADD UP 360 degrees
Our greatest prize is to be white
Black businesses need to be professional. I agree, but even when they are, any slight mistake they make, they are held to a higher standard than a White business. Who is a Black person, again and again, no matter how many times they are racist. B/c we want to be loved by White. We need to belong (for our value) in white spaces. The Uncle Toms and the Gang bangers. Who do you think they are trying to impress?
If you return to the list about support vs non-support, you will find Blacks add value to very trivial, fleeting things. The trinkets, especially those that are seen to represent what they think are valuable to Whites.

It is not a new thing. Africa already had exceptional fabric prior to the Transatlantic slave Trade. (TST). But how did the British and others replace the African one with the European cotton? We can go deeper into this. But the point is just like our homemade iron, we ended up buying the Europeans iron, and forsaking our own. Again, it is more complex than this, but the nuance is not required to make this point. The challenge of writing these articles is to make them simple and not too academic. That is why this article uses a certain tone.

In the start, we said most are not qualified to speak on the topic as they lack a full disclosure of data and hence create poor knowledge on the subject. They cannot take it back to a crisis of value. Where Whiteness carries a value in Black culture. Acquiring that value is how black lives have value. Blacks have a very superficial perception of White cargo = White success. We associated big cars with White success, and for us to share in it and be respected as successful, our goal is the acquisition. This explains why our choice to support BLM will be stronger than a Pan-African organization not celebrated in White liberal media. BLM has white respect.
Just imagine trading 20 humans for cowrie shells and whisky, and some shiny stuff? Now and then, it is a value issue.
CONCLUSION
I have personally been involved in business from day one. I have watched people not trust my expertise because of my skin color! That is a bipartisan issue. No matter what you show them, they trust White ice on account of its perceived coldness value. And when they do work with you, they distrust your experience, thinking that your race is somehow in the way of your ability. The same ability you just demonstrated mastery over. If something appears to go wrong, then they quickly make it a racial failing. When it comes to pricing, they blackmail you with race: “I would love to support Blacks, but you guys are too expensive. But they will double the price for whites.

I always point to Ocacia, where it is 100% clear that the quality of the website and the products are beyond reproach. Has it made a difference? No! Which exposes that those previous excuses are just that— excuses.

Like education, economics is criptonite for blacks. But do you know why? Because it is so much easier to deal with convenient

obstacles to our development. Blame Christianity or White supremacy. But never look inward and see what has been holding us black.
- You heard all the excuses, but have you heard the truth? And here is the problem. There is the surface answer that you can drink quickly and run off, and then there is a deeper answer that takes much longer to understand. You are not going to hear what you want, you are not going to get that little kick, and it will not be simple and clean. It will require reading, and it will be alien to most and hence they will prefer the simple answer. [↩]